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Our Story


Founded in 1978 as Village Natural Food, a small natural food store in East Setauket, NY,  our mission has always been to help people improve the quality of their own lives by giving them the knowledge and the products they need to help themselves.


Whether that meant selling apricots with no preservatives on them, or teaching someone about the true correlation between calories and weight loss, we have always worked hard to give our customers the knowledge they need to make an informed decision regarding their own health and wellness.


In 1998, after nearly 20 years as a "Health Food Store", Village Natural Food made a strategic decision to change the name and the focus of our business. Realizing that we could compete with the "Big Box" Whole stores, we decided to capitalize on the attributes that cannot be duplicated easily:  supplement product knowledge and a true concern for the people we are helping. In 2009, we changed our name once more becoming Innovative Nutrition. 

Innovative Nutrition is dedicated to bringing health-conscious consumers the very finest naturopathic supplements available in the world today. We believe, first and foremost, that the quality of the supplements we offer is what distinguishes us from the thousands of discount supplement sites on the internet.

With over 40 years of experience in the health & supplement industry, our staff has personally selected the professional-grade naturopathic supplements that we offer on this site. Therefore, we do not sell every new product in the supplement universe - for instance, you will not find the latest weight loss supplement here.


We offer the brands that your naturopathic doctor prescribes and trusts, but are not available at your local vitamin shop, GNC or regional mall store.  We sell the most efficacious, highest-quality, completely natural supplements from manufacturers like Premier Research Labs Pure Encapsulations, Metagenics, NeuroScience, amongst others.

These are time-tested natural supplements that we are proud to offer to our customers, guaranteeing that when you come to our site, you can expect to be selecting from amongst the most effective natural supplements available.


We work hard to "weed out" supplements that lack nutritional integrity. We believe, that with so many generic vitamin supplements in the world today, there is no need for us to offer supplements that do not meet our standards of quality and effectiveness.

We hope you will agree with us.


Our Standards



N.D. Recommended Products

Most of the products we carry on this site are considered Professional Grade Supplements, meaning you will not find these at any regular vitamin store, given they're only available to doctors.

Whether they're prescribed by your ND, or you find a certain supplement on your own, you can surely expect the very best from the products you order from us. 

Discover the Difference Nature Makes

Earth-friendly: Products made from conventionally produced ingredients can have a negative environmental impact. The manufacturing of chemical-heavy health products puts those chemicals, and many more, into the air and water, and even more go down your drain in your own home. When ingredients for natural health products are farmed and manufactured organically, fewer chemicals are put into the air and water.

Better absorption: Your body absorbs the natural supplements more readily because it recognizes them as nutrients. The body is hard to trick, sometimes the synthetics that are designed to fool the body are not taken in

Avoid negative reactions & side effects: Chemicals, artificial ingredients and fillers in health products can cause negative reactions such as pain, inflammation and many other problems. Many people are even allergic to chemicals commonly found in conventionally produced products. Natural health products work with your body instead of against it.

High-Quality Supplements

Backed by almost 40 years in the health supplement industry, we have gathered and selected the very best and finest natural health supplements you can fully trust. 

Given most of our supplements are professional-grade, you can therefore expect the products we offer to be of the highest and best quality all-around. 


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